Дек 21 2013

At one point, Price even expanded to seven brick and mortar

Автор: | 3:37 | В рубриках Новости

A Black Cosmetic Company Sells

Cosmetics giant L’Oral purchased Carol’s Daughter, a beauty company that sells natural canada goose outlet toronto hair and skin products for black women, earlier this week. It may seem like an unlikely chapter in the story of a business that began in a Brooklyn kitchen.

That story began in 1993, when Lisa Price began blending body butters, oils and natural fragrances in her Brooklyn home. At her mother’s urging, Price brought the goods to craft fairs and began to sell them. Those products sold well and did even better when canada goose outlet in new york she added hair care for black women who, like her, wore their hair in its natural, unstraightened state.

Two decades later, that kitchen born brand has a devoted following among African American women. Carol’s Daughter items now sit on shelves at Target, Sephora and Ulta and are sometimes sold on the Home Shopping Network. At one point, Price even expanded to seven brick and mortar boutiques, where customers could get advice and demonstrations on how to use the products. Carol’s Daughter earned an estimated $27 million in sales last year and claims celebrity fans including Jada Pinkett Smith, Gabrielle Union and Mary J. Blige.

Still, store sales faltered. In canada goose outlet uk sale May, five of the seven boutiques were closed and Carol’s Daughter Stores LLC filed for Chapter 11 bankruptcy protection. Fans worried that their favorite products would disappear.

uk canada goose outlet Then on Monday, company founder Lisa Price posted a video that quickly got passed around on Facebook. uk canada goose outlet

canada goose uk outlet In it, she explained that Carol’s Daughter would be «joining the L’Oral family.» Price said the French cosmetics giant would «take what I built and solidify its place in history and beauty and I don’t have to wonder if in 20 years from now, 30 years, from now, if there’ll still be a Carol’s Daughter brand.» In a statement, a L’Oral spokesperson said that «Lisa Price will remain in her role, serving as the creative visionary and spokesperson for the brand and will continue to lead product development.» canada goose uk outlet

Will Customers Follow Carol’s Daughter?

Even if the Carol’s Daughter brand moves forward, canada goose outlet vip some wonder if the customers will follow, since it’s no longer a black owned business. Noliwe Rooks, a professor at Cornell University specializing in black women and image and gender issues, says the intense interest in the future of Carol’s Daughter comes from customers’ deep emotional attachment to the brand and that the attachment begins with Price.

Canada Goose Coats On Sale «Her love for that community, and love for black women and economic possibility for black people is as much a part of her creation story and her narrative as whatever her products would do for your hair,» Rooks says. Canada Goose Coats On Sale

canada goose store Rooks points out that Price founded Carol’s Daughter at a time when many black women were starting to wear their hair in its natural state, and many had difficulty finding products that would work for their hair’s unique texture. canada goose store

canada goose clearance sale Now there are several beauty bloggers posting how to videos using homemade products that mimic Carol’s Daughter. Hair care cheap canada goose companies like Mixed Chicks and Miss Jessie’s, both founded by biracial women, serve curly haired women of all ethnicities. Carol’s Daughter has also vied for customers outside the black community, leaving some of the company’s early fans feeling alienated. canada goose clearance sale

A blogger who goes by the name Honey Bii noted one Carol’s Daughter ad campaign that featured several racially ambiguous women as opposed to the African American ones who helped to launch the brand.

«I’m not fair complected,» Honey Bii says, «and by no means do canada goose outlet eu I feel that they [the ads] have to have this Afro centric feel to it. But I feel like she sold us out.» The thinking was that, in reaching for a broader demographic, Price was overlooking her original base.

canada goose clearance «She really was, specifically, aiming at black women, who have a variety of hair textures,» Rooks says. «But I’m not sure that’s a niche that’s as lucrative today.» Hence the multicultural approach. canada goose clearance

cheap canada goose uk Ken Smikle, president of Chicago based Target Market News, which monitors black consumer patterns, says the sale of Carol’s Daughter to L’Oral makes sense: «Cosmetics is tough,» he notes, «and it would be more logical for a company already engaged in the market to want to make a purchase and https://www.jacketstockk.com extend their ability to serve black customers.» cheap canada goose uk

L’Oral has a mixed track record with that.

Missteps In The African American Market

Canada Goose Parka On one hand, in 1998, L’Oral bought the «SoftSheen» canada goose outlet jackets line from Carson Products, a canada goose outlet edmonton black owned hair care firm, and it has maintained the line without a problem. On the other, in 2008, it featured Beyonce Knowles in its Feria hair color ads and endured a storm of outrage on black social media sites. Bloggers were convinced the company had lightened Knowles’ skin to appeal to a more mainstream aesthetic. L’Oral emphatically denied that, saying in a statement that «it is categorically untrue that L’Oral Paris altered Ms. Knowles’ features or skin tone.» But suspicion continued. Canada Goose Parka

canada goose factory sale «This is a good deal,» Smikle canada goose outlet store calgary asserts. «It’s a good deal for the industry and it’s certainly a good deal for those who are loyal customers of Carol’s Daughter.» canada goose factory sale

And probably a good deal for Lisa Price, who, canada goose outlet in vancouver L’Oral says, will still have a role in the company. Now the brand that she started in her kitchen will reach women around the world, and her products will be on shelves for a long time to come.

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